UI Designer · Front-End Developer · UX Researcher

María
Agustina
Mercado

Designing interfaces that speak clearly — informed by a background in conference interpreting, built with code, and grounded in UX research.

View Work Get in Touch
Scroll
3
Projects
4
Languages
UTN
Diplomate in Progress
UI Design◆UX Research◆Figma◆Design Thinking◆Front-End Development◆React◆Heuristic Analysis◆Accessibility◆HTML · CSS · JavaScript◆Multilingual◆Material Design◆UI Design◆UX Research◆Figma◆Design Thinking◆Front-End Development◆React◆Heuristic Analysis◆Accessibility◆HTML · CSS · JavaScript◆Multilingual◆Material Design◆
Profile picture of María Agustina Mercado Aragona
📍 Buenos Aires, Argentina

About

Where language
meets interface

I'm a UI Designer with a front-end background, focused on creating clear, accessible, and user-centred interfaces. My path into design is unconventional — and that's exactly what makes it valuable.

I hold a Bachelor's degree in Translation & Interpretation (EN<>ES) and have worked as a conference interpreter in multicultural, high-pressure environments. That training sharpened something most designers overlook: the ability to listen deeply, decode complexity, and translate it into something immediately understood.

Certified in UI and UX Design through the Ministry of Education of Buenos Aires, trained as a Front-End Developer through Oracle Next Education (ONE), and currently completing a UX/UI Diplomate at Universidad Tecnológica Nacional (UTN).

Open to Remote UTN Diplomate Figma React UX Research Accessible Design Multilingual

Selected Work

Projects that
tell a story

03 / Selected Work

A selection of recent work — each piece represents a different context, tool, and challenge. More available upon request.

01

BookCrush

Mobile App · UX Research + UI Design · Figma

A Tinder-style book discovery app designed to solve decision fatigue for avid readers overwhelmed by too many options. Users swipe through curated daily matches based on genre, mood, and reading tropes — finding their next literary obsession without the scroll paralysis.

The project involved end-to-end UX research: competitive benchmarking of Goodreads, Bookfinity and What Should I Read Next; empathy mapping; two user personas validated through a 25-person survey; journey map; card sorting with 10 participants; site architecture; task and user flow — all leading to an interactive Figma prototype.

FigmaUX ResearchEmpathy MappingCard SortingUser PersonasJourney MapSite MapTask Flow
View Prototype
02

Hilando Sueños

Landing Page · Figma · Spanish

A landing page designed in Figma for Hilando Sueños — a mother-daughter artisan store specialising in handcrafted crocheted goods, from decorative homewares to practical household items. The family story behind the brand was central to the design direction.

The challenge was to bring warmth, craftsmanship, and trust to a brand with no prior online presence. Organic textures, warm tones, and clear visual hierarchy guide visitors naturally from discovery to purchase. Every design decision reflects the handmade quality of the products — nothing templated, nothing generic.

FigmaUI DesignVisual HierarchyBrand IdentityHeuristic PrinciplesResponsive Layout
Design File Available on Request
03

Kasim Aslan
Webinar Page

High-Converting Landing Page · Lovable + VS Code

A high-converting landing page for Kasim Aslan's delegation webinar — designed to help entrepreneurs and business owners understand the power of delegating work to grow their teams and reclaim their time. The event launches as a free webinar with a VIP upgrade path, so the page had to earn trust, drive registration, and clearly communicate value at multiple price points.

Built using Lovable and refined in Visual Studio Code, this project demonstrates a fluent design-to-code workflow — moving from visual intent to a production-ready, responsive, accessible page without losing design quality along the way.

LovableVisual Studio CodeHTML / CSSConversion DesignResponsiveAccessibility
View Live Site

Toolkit

Design
& Code

My skill set lives at the intersection of design thinking and technical execution. I understand how components behave in code, which means my designs are grounded in what's actually buildable — and my implementations reflect intentional design decisions. The result is work that doesn't get lost in translation between design and development.

🎨

UI / UX Design

  • Figma
  • UI Design
  • Design Thinking
  • UX Research
  • Heuristic Evaluation
  • Material Design
  • Accessibility
  • Information Architecture
💻

Front-End Development

  • HTML5
  • CSS3 / Flexbox
  • JavaScript
  • React
  • Responsive Design
  • Lovable
  • Visual Studio Code
🔍

Research Methods

  • Competitive Benchmarking
  • User Surveys & Interviews
  • Empathy Mapping
  • Card Sorting
  • Journey Mapping
  • User Personas
  • MVP Definition

Adaptable by nature.
Human by design.

Staying current with AI tools isn't optional — it's part of the craft. I integrate AI-assisted workflows into UI work where they genuinely add value: faster iteration, better prototyping, smarter research synthesis. But a tool is only as good as the person guiding it. The empathy, the editorial eye, the understanding of real human context — that part can't be automated. That's where the design actually lives.

AI-Assisted Workflows Prompt Design Lovable (AI Builder) Rapid Prototyping Adaptability Human-Centred Approach Continuous Learning
Spanish
Native
English
Fluent
French
Basic
Korean
Studying

Contact

Let's work
together.

Available for freelance projects, remote collaborations, and full-time opportunities. Whether you need a thoughtful UI designer, a front-end developer who understands design, or both — let's talk.

Email mariagusmercado@gmail.com → LinkedIn Maria Agustina Mercado Aragona → Featured Project BookCrush — Figma Prototype →